Seth Sternberg (left) and Jeff Huber
Seth Sternberg (left) and Jeff Huber

One of the world’s biggest home care brands Honor has acquired global home care network Home Instead, which has a large domiciliary care network in the UK.

The combined company will support the work of more than 100,000 professional caregivers around the world.

San Francisco-headquartered Honor partners with home and senior care agencies to build their pool of care providers. The company’s partner organisations maintain their independence, but gain access to the company’s tech platform that handles back office operations such as recruitment, training, scheduling, payroll and performance-monitoring for their caregiver staff. The company also helps partners with digital marketing and the training of their sales teams.

Caregivers who join Honor work full time or part time performing non-medical home care tasks such as meal preparation, bathing, medication dispensing and physical therapy exercise support.

Martin Jones, Home Instead’s UK chief executive said “The pandemic turned a simmering backburner issue into an urgent, global human crisis for older adults. It’s a simple truth – the way the world cares for older adults must evolve. And our future will be fuelled by a vibrant, respected workforce delivering care with skill and compassion. It’s an expectation we need to embrace and quickly – we’re delighted to be leaders.”

Jeff Huber, chief executive of Home Instead, added: “These two organisations share one passion – transforming the care experience for older adults around the world. For years, our commitment has been to create the world we want to grow older in. This transaction adds fuel to that commitment. Combining the strengths of these companies moves our passion from aspirational vision to inevitable impact.”

Seth Sternberg, co-founder and chief executive of Honor, commented: “For the past 27 years, Home Instead has demonstrated a powerful combination of leadership, passion, and innovation – elevating the standard of care globally and becoming the respected industry leader. This is an incredibly exciting moment as we bring together the pre-eminent global home care brand and network with the best technology and operations platform to provide an even more amazing caregiver and client experience. Never before in the history of the world has a company had this much reach or this much investment in technology to solve caring for ageing adults, their loved ones and those who care for them.”

Date published: August 17, 2021

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