Ivor Eisenstadt, MPG
Ivor Eisenstadt, MPG

WebMD Health Corporation, a New York-headquartered online publisher of health information services for physicians, healthcare professionals and consumers, has acquired Chesham-based MGP, an information provider promoting clinical best practice and the implementation of clinical practice guidelines.

WebMD’s global brand Medscape offers clinical news, health information, education and point-of-care tools, and reaches more than five million physicians worldwide, of which over four million are outside the US.

MGP’s content is designed to inform clinical decision-making and change clinical behaviour in line with best practice. Its offerings include guidelines summaries, guidelines in practice expert articles and videos, and conference and virtual events. MGP will operate as an independent subsidiary of Medscape.

Jeremy Schneider, group general manager at WebMD Global, said: “Clinical guidelines are foundational to enhancing and improving patient care, and the addition of MGP further drives Medscape’s commitment to supporting UK doctors in clinical practice. MGP and Medscape have the trust and the engagement of hundreds of thousands of UK healthcare professionals, driving clinical behaviour change. Through this transaction, we can leverage our combined strengths and scale to deliver robust, information-rich content to doctors and innovative solutions to customers.”

MPG founder Ivor Eisenstadt added: “MGP shares a core mission with that of Medscape – to provide information that doctors and other healthcare professionals need to deliver optimal healthcare for their patients. At MGP, we focus on providing an experience that drives the use of clinical guidelines to improve patient care. We are excited to join forces with Medscape to build on this commitment. “

WebMD Health Corporation is a subsidiary of online media and software services organisation Internet Brands based in El Segundo, California.

Date published: May 4, 2021

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