The Swedish healthtech company Doctrin has established a new UK entity which will launch this month and appointed Craig Oates as country manager for the division.

Doctrin enables healthcare providers to digitalise the patient journey to create an accessible and integrated healthcare system. It has gained traction in Sweden with a quarter of the population – 2.3 million people – having access to the platform.

Oates said: “Doctrin is transforming how healthcare is delivered, moving to digital consultations that demonstrably improves patient care as well as the experience and efficiency for clinicians. This holistic view on digitalising the healthcare system is already proving its value in Sweden and the Czech Republic, showing game-changing benefits which I look forward to sharing with our UK customers.”

Craig Oates took up his position last month and will work to implement Doctrin’s platform to healthcare units throughout the UK. He has more than 30 years’ healthcare experience, both

Doctrin has raised over £20 million in capital and is continuing to grow in its home market while putting more effort into expansion. In addition to healthcare providers in Sweden, the company has international presence with customers in the Czech Republic and Norway.

Anna-Karin Edstedt Bonamy, chief executive of  Doctrin, said: “Doctrin’s mission is to radically improve healthcare, which we believe is done by smart digitalisation that positively affects every part of the healthcare system and everyone in it. Now we have clear results showing that we are on the right path and the readiness to present the digi-physical method at a bigger scale. We see huge synergies with healthcare in Sweden and the UK, which is why this is a natural step in our growth.”

Doctrin was founded in 2016 by Magnus Liungman and Ashkan Labaf. The company has 52 employees based in Stockholm and Poland.

Pictured: Anna-Karin Edstedt Bonamy, chief executive, Doctrin and Craig Oates, country manager Doctrin UK.    

Date published: September 4, 2020

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